Over the years, it has been a challenge to get the right diamonds online. No one wants to purchase a diamond that is fake or not authentic, which is why it is advisable to shop from the best diamond online store.

As easy as this sounds, many people fail to get value for their investment. Believe it or not, diamonds are more or less a form of investment, and for that, everyone who purchases a diamond online wants to feel 100% secure, especially as it is something of great significance.

This article will enlighten you by giving a breakdown of the best diamond online stores. We will also discuss some factors to consider when buying a diamond.

So, if you are curious and would like to know some of the best stores online to shop for diamonds, then it is important that you keep reading this article. Before delving into the main topic of discussion, below are some benefits of buying diamonds online.

7 Benefits Of Shopping For Diamond Online

Nowadays, we have become accustomed to shopping virtually for items, accessories or diamonds. But what are some of the benefits of shopping for diamonds online? Without wasting further time, here are the benefits associated with shopping online.

  1. No pressure to decide: Shopping for an engagement ring or a wedding ring online gives the buyer enough room to conduct proper research. The buyer can take out time to not only compare and contrast the settings of the diamond but also read the online guides. This is better when compared to a regular store where you could easily be influenced to pick a diamond.
  2. Buyers can get discounts: According to research, customers who purchase diamonds online stand a chance of getting up to 25% discount on the original price. This is an effective way to cut costs while also ensuring customers get exactly what they want.  It would interest you to know that most, if not all, of the best diamond stores online offer some form of discount to prospective clients.
  3. Online reviews play a huge role: For someone who is either naive or doesn’t know the right diamond or jewellery to purchase, by simply looking at the reviews, they could get a sense or an idea of the quality being offered. Of course, there is no denying the fact that most of these online diamond stores take great pride in reviews, as this is vital to the success of these online stores. Imagine an online diamond store with lots of negative reviews. Chances are the purchasing power would be low as users might feel sceptical about patronizing that particular online store.
  4. Buy without stepping out of your home: Are you looking to surprise your other significant half without letting her know? Then shopping online for a diamond is a good way to accomplish that. The buyer doesn’t need to step out of his or her own since everything is done online. Besides, some of these online diamond stores have a fast shipping process, which means that you can get your item in no time.
  5. Absolute convenience: There can be no argument that shopping online for a diamond is relatively cheaper. However, one interesting benefit consumers stand to gain is its convenience. Here, you do not have to wait in long queues as this can be done without leaving your home. Nowadays, people are more willing to pay for anything that would offer them convenience and shop online for a diamond certainly fits the bill.
  6. Someone is always available to assist you: One of the benefits of shopping from the best diamond online store is the fact that they have excellent customer service. These stores have a designated number, a responsive email, and a representative always online via live chat.  With all these different modes of communication, shopping online for a diamond feels more or less like you are discussing with the jewellery specialist one-on-one.
  7. Buyer’s asset is assured: Another exciting thing about shipping online for a diamond is that once you have successfully made a payment, you can rest assured your item will get to your destination, provided the information given is accurate. However, if, after giving the appropriate information and an unexpected event occurs, you can rest assured that you will either be compensated or duly refunded.

So, having talked extensively about the benefits of shopping online for a diamond, the next line of focus is on the factors you need to consider when buying a diamond online.

8 Important Factors You Need To Consider When Buying a Diamond Online

In a world where it is easier to purchase a fake diamond, especially online, the following are some important factors you need to keep in mind when settling for a diamond.

  1. Carat: A diamond’s weight is measured in metric carats. This is usually carried out by a gemologist and for each carat, you would get 200 milligrams or, better still, if you want to convert it to grams, then that would be 0.2 grams. While in most cases you are likely to see the weight of a diamond measured in carats, you may come across a diamond’s weight being listed in points. This is why it is important you avoid the mistake of confusing the diamond carat with that of the diamond size.
  2. Shapes: The shape is another area you may need to keep a close eye on when shopping online for a diamond. As you know, purchasing a diamond in any shape is possible. One of the most valuable shapes that are also very common is the brilliant round cut. Some other relatively common shapes are; Pear, Oval, Princess, Heart, Emerald, Marquis, Radiant, Cushion, and Asscher. So, you may need to stick with one of these shapes, except if you intend on shopping for more than one diamond.
  3. Clarity: Diamonds require both external blemishes as well as internal inclusions. Clarity is more or less the type, the number and the position. Some of these stores give you a guide when it comes to picking the right diamond clarity.
  4. Colour: What type of colour do you need to purchase? This is also another factor you need to consider. There are just a handful of colourless diamonds. The most pricey diamonds are the colourless ones. So, also keep this in mind.
  5. Cut: When shopping for a diamond online, paying attention to little details is always important as you would want to get the very best. One area you need to keep in mind is the cut. If a diamond is not properly cut, it will end up looking dull and lifeless. At the same time, this is the opposite of a well-cut diamond. For the buyer, it would be beneficial if you have little knowledge of a diamond cut, as this would help in making a good decision. 
  6. Ensure the diamond has a laser inscription: Before settling on a diamond store online, it is important to ascertain whether the ring would have a laser-inscribed number. This is just for added security, especially when your diamond gets stolen. Some stores would trick you into buying a diamond without a report number on its girdle. It is important to shop at stores with the right features as this would be a boost in the long run.
  7. Shipping & Returns: While shopping online for a diamond offers some level of comfort, it is always important to consider the store’s shipping process as well as their returns. For some stores, you get to find out that once you have made a payment for your diamond, you would be mandated to make an additional payment in order for your item to be shipped. A lot of people would frown at this and might even be put off. In addition, once an item has been delivered, you may not have the luxury of returning it. So, to avoid these situations, you may need to factor in the shopping and return policy of the online diamond store you intend to patronize.
  8. Payment structure: No one wants to fall victim to an online scam. There are several stores online where once you’ve completed payment for a diamond, you could either end up not receiving your item or your banking information would be stolen. So, it is important that you keep in mind the kind of payment method offered. For some of the best diamond stores online, making payments is safe and secure, as you have nothing to worry about. These stores accept payments through Visa, MasterCard, PayPal, American Express, Apple pay and a couple more.

Having mentioned the important areas you need to consider when buying a diamond online, our next line of discussion is to identify some of the best diamond stores online. So, what exactly makes these stores special? Below are the top best diamond stores online you need to know.

Top 10 Best Diamond Online Stores

1. Whiteflash

This is one of the best diamond online stores where you can get good cuts. Whiteflash is a relatively popular store as the site is easy to navigate. If you are looking for where to purchase an engagement ring or to shop for wedding rings, then this is one of those stores that should pop up in your mind. There are several reasons why this store makes it to the list. Some of these reasons are:

  • Very convenient to shop: This store has many jewellery options and diamond rings to choose from. This is a destination where you can get certified diamonds. This store is an incredible destination because you can easily report your diamond if stolen, as the diamonds have a unique number. These numbers are laser inscribed, which makes it easy. Shopping here is not stressful, and it is also very convenient.
  • 30-day returns: This is a great destination because this store has a return policy in place. The buyer is usually given a 30-day period from the day the diamond is delivered to return it if, for some reason, they’ve had a change of mind.
  • Money-back guarantee: This is a store with integrity. For that reason, the buyer can expect their funds to be duly returned if the item doesn’t get to the appropriate destination.
  • Lots of reviews: When it comes to ensuring customers are satisfied, this store achieves that with flying colours. Which is why they have lots of customer reviews to back this claim. Many users who have purchased a diamond here can attest that those diamonds are authentic, attractive and give value for money spent.

2. Clean Origin

Interestingly, the clean origin is known as the best for lab diamonds. It is easy to customize your diamonds here as they offer different cuts, weights, colours and clarity grades. Besides, this is an online store where diamonds are created in the lab. While you can get real diamonds here, it should be made known that this comes with a price. There are several reasons why this store makes it to the list of the best diamond online stores. Those reasons are:

  • 100-Day Return: This store gives buyers enough room or time to return the purchased diamond if they are not satisfied. Which is why they have a 100-day return policy in place.
  • Free Resizing: Do you need your diamond or ring resized? Well, if that’s the case, you have nothing to worry about. This is a store where you can easily get your ring resized once you have completed payment or your intentions are made known.
  • Free shipping: After making a purchase for your specified diamond, you can expect it to be shipped without paying an additional fee.
  • Independently certified: This store’s lab-grown diamonds are not only authentic but very much certified.
  • Shop by shape: This site is well designed as you have a section where you can easily shop by shape. So, if you are looking for a Radiant, a Marquise, or even a Cushion diamond, you just have to click on the section.
  • Virtual appointments: This store makes it easy to book an appointment virtually if you are finding it difficult to settle on a diamond. They also have great customer service as their representatives are available throughout the day to give you a reply.
  • Lab Created Diamond: With so many items available, you can easily shop for earrings, rings, bracelets, and even necklaces. All of which are created in the lab.

3. James Allen

This is the best overall store online and the most optimized in general. James Allen online diamond store is where you can get good engagement rings, wedding rings, and gemstones for a relatively fair price. So, what makes this store one of the best?

Lifetime warranty:  This online diamond store guarantees your diamond will be repaired and maintained for a lifetime. In addition, you can rest assured that your diamond will not have any manufacturing defects when delivered.

Free shipping worldwide: The good thing about shopping here is that once you’ve successfully made your payment, you can rest assured that your diamond or, rather, jewellery will be shipped for free. Depending on your location, they ship items worldwide; you can get it in less than seven business days.

1-Year Free Resizing: This store offers to resize your rings or items for a year without you paying any amount. They would increase the size and decrease it until the perfect size is achieved. This would be done by adding small metals; by the end of the day, your ring could be thinner or even thicker.

Financing options: Don’t have the necessary cash to purchase that diamond? Then there’s no need to worry here as they have a package that would suit you. It is possible to buy now and pay up in bits till the amount is met. There are so many financing packages just for you.

4. Brilliant Earth

This is one of the best diamond online stores. Brilliant Earth is being recognized as the best ethical platform. This store has partnered with a blockchain company where you can get an email accompanied by a special code. As you know, this blockchain technology is quite popular, safe, and legit. Hackers would find it difficult to break through it because of how secure it is.

The site is easy to navigate as you can shop by category. So, you can expect to get women’s wedding rings, Gemstone rings, Men’s wedding rings or even Fine Jewellery at this store. Besides, the buyer can also shop by shape. Some of the diamond shapes available at this store are; Oval, Round, Pear, Princess, Marquise, Emerald, Heart, Radiant, Cushion, and also Asscher. So, what is this store all about?

  • Virtual experience: This is one of the few online diamond stores with a virtual experience. The buyer can book an appointment with a jewellery specialist from the comfort of their home. The buyer is open to a host of possibilities like virtually trying it on, creating their personal engagement ring, or to an extent, they can even finding their matching wedding ring.
  • Brilliant earth reviews: They have many genuine reviews written by customers and industry experts, with an increasing number of over 10,000 positive reviews, which points to the good work being done here.
  • Free 30-Day Returns: The fact that they have set a 30-day window to return an item makes them an attractive destination. So, if for some reason you are not satisfied or would like to return the diamond purchased, it is important you do so before the 30-day period elapses.
  • Traceable diamonds: Another stand-out point here is that your diamonds can be traced. Whether it’s the natural diamond or the recycled ones being purchased.

5. Blue Nile

This is a great store to purchase diamonds and Gemstones. Blue Nile is a highly popular and reputable dealer. Shopping here gives you access to fine diamond jewellery as well as loose diamonds. This store is user-friendly, and shopping here is relatively easy too. So what makes Blue Nile so attractive?

Free lifetime warranty: This is a store that guarantees that your item will be free from manufacturing defects. Moreover, they are open to the idea of carrying out a proper inspection if the user feels there is a manufacturing defect of some sort.

Excellent customer services: Another area this store excels is its customer services. They have a designated number you can reach them, a valid email to send messages, and you can live chat with them. They are swift in responding to messages, and they are always available.

Returns are free: Other than ensuring the item is delivered on time, they are also open to the idea of receiving an item back. This store has a 30-day free return, so if you want like to take that route, just ensure you do so on time.

Amazing value:  This store sells authentic diamonds, and irrespective of the prices being stated, you can rest assured that you will be getting value for the money spent.

Discounts available: This store completely understands the market, which is why they offer up to 50% discounts on special occasions. 

Lots of reviews: A lot of users, or rather customers have sweet words to say, which is why they’re are lots of written customer reviews from verified users.

In addition, they also give out certification for their diamonds. Plus, each of the diamonds is from reputable dealers.

6. Zales

This store is more or less known as the diamond store and has been functioning for quite a good number of years. Zales is an online diamond store where you can get engagement rings or wedding bands for the right price. The site is easy to navigate as you can shop by style, shape, categories, and price.

Moreover, it should be noted that this store has a wide jewellery collection for a fair price. Some popular collections displayed are; Vera Wang love, Enchanted Disney, Endless Brilliance and Marilyn Monroe. So what makes them a good fit?

Excellent payment plan options: They have a great payment plan option available to you. They even have their personal Zales Diamond card, which you can effectively use to make payments.

Gift ideas: If you are looking for a nice gift for someone special, like your mother or a loved one, they have a section where their popular gift types are listed. This store gives you fantastic ideas when it comes to purchasing a diamond as a gift.

Shipping & Return Policies: They have created an option which lets you ship your diamond to the closest local Zales store and wait for 2 days or a day more. If that isn’t possible, you can also ship your diamond, and you will get it within 2 business days. As for the returns, they would accept an item back if it is in great condition and has not exceeded the 60-day return period set.

Special services: This store has a 24/7 online concierge service which customers can benefit from by simply asking any question and getting a swift response in return.

Lots of reviews: This is a store with lots of feedback. Different customers from around the world have positive things to say about the store, and the diamond is sold.

7. Catbird

If you would like your diamond ring to be vintage, have a unique design, or rather from an independent jewellery brand, then look no further than this online diamond store. Catbird is an online diamond store where you can purchase different rings and wedding bands for unisex and men’s styles. There are a couple of reasons why this should be one of the first stores online to visit. These reasons are:

  • They offer discounts: For someone who is shopping here for the first time, you stand a chance of getting a 10% discount on not just your first order but also your birthday.
  • Special services: They do not just have a valid email to reach them; their number is always available. Besides, they are always available and would love to hear from the buyer at any given time.
  • Different categories: This is not an online diamond store that has limited items. Here you can shop for bracelets and anklets, Rings, chains, Necklaces, and even Jewellery under $200.
  • Shipping & Return Policies: It usually takes 3 to 7 days for your item to be shipped. However, once your item is delivered to you, they have set a 10-day window to either accept the item or have it returned if, for some reason, you would like to follow that path.

8. Etsy

This is also another incredible site to visit, as the store has a designated section which is strictly for engagement rings and diamonds. This store sells diamonds that are not only authentic but also affordable. Besides, what makes this store intriguing is the fact that you can browse through its endless options.

Aside from the fact that you can purchase diamonds at this store, selling yours is also very much possible. Their dealers are reputable, so you have nothing to worry about. There are a few points which qualify this store on the list. Some of these points are:

  • Free delivery: One good thing about shipping here is that once you’ve been able to make the complete payment for the diamond ring, you can expect your item to be delivered for free. They are one of the few diamond stores online that offer free delivery.
  • Wide range of items: Shopping at Etsy wouldn’t limit you in any way as the store has a wide range of items to choose from. Some of the engagement rings being sold here are; Minimalist, painted diamond, mid-century modern, macrame and a couple more. You can expect to see something you’d like by simply visiting this store.
  • Trust & Safety: This online diamond store looks out for you. Irrespective of satisfying millions of buyers, it is important to know that Etsy has always got your back. Besides, making payments here is safe and reliable, as you have nothing to worry about.
  • 24/7 Customer support: Their team works every day as they are well trained. So, if you are experiencing any difficulty in making payments, placing an order or carrying out an enquiry, you have nothing to be concerned about as their customer service representatives are always available. 

9. Gemist

If you are thinking of an online diamond store to buy an engagement ring, then Gemist should come to mind. Gemist has both an app and a website, making it easy for customers to shop. Moreover, the prices are quite affordable too. By simply signing up, you even stand a chance of getting a 10% discount on your next order.

The good thing about Gemist is that you can shop for affordable rings, earrings, or even design rings too. The site is easy to navigate, and the picture quality of the items is impressive. So, with that being said, what makes this store a great destination?

A year warranty: If you are looking for a store with a warranty for their items, then it would interest you to know that Gemist offers a one-year warranty for their jewellery. So, if your piece is defective, they would gladly repair it or, better still, have it replaced.

Return policy in place: They usually give a 30-day opportunity depending on the item involved.

Fast shipping: Once you’ve been able to complete your order, you can expect your item to be shipped within 2 business days.

Excellent customer support: They have various ways to reach them. If you want to mail them, their email is valid. Their phone number is also rechargeable; if you want to live chat with them, they are also available. Plus, they are also available every time.

Exciting goodies: Buyers can get a free cleaning pen when they make a $500 purchase. Plus, by simply subscribing to their SMS texts, they can get up to 15% off.

Lots of positive reviews: This is a well-known diamond store online, and many previous buyers have nice words to say regarding them and the items being sold.

10. Forevermark

Making it to the list of the best diamond online stores is Forevermark. This is an incredible store and one that cannot be ignored for any reason. The site is well structured as you can explore their jewellery collections, exclusives, love, and engagement. If you have a special occasion coming up or an anniversary is just around the corner, then a no better way to get that quality diamond than from De Beers Forevermark. Below are some of the incredible reasons why this store makes the cut.

Payment method: Shopping at this store is safe and secure. Besides, buyers can make payments with PayPal, Visa, MasterCard, American Express and a couple more.

  • Shipment & Delivery: They ship all across the United States, provided the address being given is accurate. Also, once the order is received on time, you can expect it to be shipped that same day. Plus, it could take 5 to 20 business days as this depends on the pieces as well as the sizes. In general, shipping is free as you won’t be mandated to pay money before your item is shipped or when receiving it.
  • Return Policy: This store has a 30-day period should you need to return an item. Also, the returned item must be in good condition. However, it is important to know that each store has its own policies here and for that, some may give a longer period to return an item, while some may end up not having a return period. Notwithstanding, once the item returned has been accepted, you can expect a swift refund. In addition, the moment you’ve purchased a diamond here, you cannot, for any reason, exchange it, as this is not allowed.

Also Read: Best Discount Stores Online

Conclusion

To sum it up, it is important that when shopping for a diamond online, you need to ensure you are buying from a reputable retailer and that every piece of information is being given the right attention. So, having stated what makes some of the best diamond online stores reliable, it can now be assumed that you know where to shop should you need a diamond.

FAQ On Best Diamond Stores Online

Q: How do I know a Diamond store online is reputable?

A: By carrying out proper research. Sometimes there are lots of fake diamond stores online, and in order to avoid falling victim, you may have to investigate the store. There are several ways to achieve this. It could be done by checking the customer reviews, the ratings and asking a few friends to gather the correct information. While doing so, it is important to remember that some reviews are not genuine or trustworthy, as there could be loopholes. Better still, if you are feeling sceptical after looking at the reviews,  why not seek an expert’s opinion, as they should be able to give you some vital information? 

Q: Do the best diamond stores online sell the most popular engagement ring?

A: Yes they do. It would interest you to know that the best diamond stores online offer the most popular diamond ring, which is usually the Round diamond, for a discounted fee. As you know, this diamond is quite expensive as the brightness of the stone is enhanced, and it has a special sparkle to it. Nonetheless, other diamond shapes are available in each of those stores, which would cost far less than the Round diamond. Some of them are; Oval, Radiant, Asscher, and Cushion, to name a few.

Q: Is making payments from the best diamond stores online safe?
A: Yes, it is safe to make payments. These stores understand that there is a high rate of cybercrime, which is why they have taken the right measures to protect a customer from being vulnerable. Some of these stores even have blockchain technology that is not only legit but also safe and secure. However, the general method of making payments are credit cards (American Express, MasterCard, Visa), and Apple pay. While for some stores are open to substantial payments or making the payment in bits until the money or the right amount is met.

Q: Do the best diamond stores online have a return policy?

A: Of course they do. The best diamond online stores have a return policy in place. For some stores, it could be 30 days from the day the item was delivered, while for others could be up to 60-days. Also, you can expect a full refund provided the diamond is in great condition and the store’s time frame is followed. Otherwise, there is a high possibility of your purchased item or diamond being rejected. In addition, this store takes full responsibility and would even go as far as inspecting or Resizing your diamond for a whole year.

Q: Do these stores give out a certification?

A: Yes they do. If you are worried that once your item or rather diamond is stolen, then it will not be found. Please, erase that thought, as some of these stores have a laser-inscribed number. That way, you can easily track your diamond and get it back if stolen. Moreover, some of these diamonds are insured, so you have nothing to worry about.